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FOR IMMEDIATE RELEASE
For additional information, please contact Media Relations Manager: Peter Cavagnaro at (510) 642-0365 or pcavagnaro@berkeley.edu.

New Staff Appointments at the UC Berkeley Art Museum and Pacific Film Archive

The University of California, Berkeley Art Museum and Pacific Film Archive is pleased to announce the appointment of Marnie Burke de Guzman as Director of Audience Development, effective March 19, 2001. Burke de Guzman comes to the BAM/PFA from Acoustiguide Worldwide, Inc., where she was manager of clients and development on the West Coast, and brings with her extensive national experience in audience development, marketing, and community relations. In addition, Rod Macneil will take the position of Deputy Director, Public Relations and Marketing, effective January 1, 2001.

Burke de Guzman has more than ten years experience in the fields of arts marketing and communications. At Acoustiguide—recognized as a world leader in the creation and implementation of audio tours for cultural institutions—Burke de Guzman was responsible for developing and managing West Coast clients including the Los Angeles County Museum of Art, Fine Arts Museums of San Francisco, the Seattle Art Museum, the USS Missouri, the Monterrey Bay Aquarium, and the San Diego Zoo. Her responsibilities included sales and marketing, project management, audio program development, and team coordination.

Prior to her position with Acoustiguide, Burke de Guzman was assistant vice-president of Museum Management Consultants (MMC), a San Francisco-based organization that provides strategic consulting services to art, history, and science museums. As project manager of MMC's five-year evaluation of the "Museum Collections Accessibility Initiative," a collections oriented, audience development effort funded by the Lila Wallace Reader's Digest Fund at thirty art museums across the country, Burke de Guzman gained a national perspective on audience related issues facing cultural institutions.

She has also conducted independent audience development projects with the Walker Art Center, Bill T. Jones/Arnie Zane Dance Company, and Yerba Buena Center for the Arts, and teaches Arts Marketing, Media Relations, and Marketing Research at the Arts Management Institute. Burke de Guzman began her career as a journalist, writing for newspapers and magazines such as the San Francisco Examiner, House Beautiful, and the Boston Phoenix.

Rod Macneil joined the BAM/PFA as Museum Publicist in 1997. As Deputy Director, Public Relations and Marketing, his responsibilities will include managing the public relations operations of the museum, including publicity efforts, advertising, and media relations. Macneil received his Ph.D. in Fine Arts from the University of Melbourne, Australia, where he also taught courses in postcolonial theory and twentieth-century art. Prior to coming to Berkeley he worked in the Public Information Department at The J. Paul Getty Museum, Los Angeles.

The BAM/PFA is the principal visual arts center of the University of California at Berkeley. One of the largest university art museums in the United States, the museum opened the doors of its distinctive, 31,000-square-foot building on the south side of campus in 1970. In addition to a challenging schedule of art exhibitions including the MATRIX Program for Contemporary Art, the museum houses the Pacific Film Archive, which premiered in January 1971, and which remains one of the nation's most acclaimed and comprehensive film collections and exhibition programs.